A Tech Marketing Agency You Can Rely On

Do you need help growing your tech company?

We're a B2B technology marketing agency that works with tech & engineering businesses that need help reaching new markets and customers. We'll get to know you, your business, and your markets and create a growth strategy using our proven methodology.

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Some Of The Fantastic Organisations That We Work With

Marketing Has Changed 

Your ideal customers search online for solutions to their business challenges. The right, well-executed strategy guarantees they will find you.

By implementing the right approach, you build brand awareness, establish thought leadership, and attract qualified leads who are already interested in what you offer. This lets your sales team focus on nurturing these warmer leads, ultimately converting them into loyal customers.

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Tech Marketing Overview

While tech marketing online offers some advantages, it's not entirely effortless. Here's a more nuanced perspective:

Easier Aspects:

  • Global Reach: Compared to traditional methods, reaching a targeted audience worldwide is significantly cheaper and faster online.
  • Data & Measurement: You can track campaign performance in real-time, allowing for adjustments and optimization for better results.
  • Content Diversity: The online landscape allows for a variety of engaging content formats like videos, infographics, and interactive elements to capture attention.
  • Community Building: Online platforms foster direct interaction with potential customers, allowing for relationship building and brand advocacy.

Challenges to Consider:

  • High Competition: The tech space is crowded online, requiring a strong brand voice and unique value proposition to stand out.
  • Keeping Up-to-Date: Tech trends evolve rapidly. Staying current with industry news and adapting your strategy accordingly is crucial.
  • Technical Expertise: Optimizing campaigns for search engines (SEO) and leveraging marketing automation tools requires some technical knowledge.
  • Content Creation: Crafting high-quality, informative content consistently takes time and resources.

All this points towards the need for an experienced and proactive partner, a tech marketing agency with a record of successfully helping tech businesses to grow.

From the first contact, Dave and his team have been quick to respond, reassure us and take action. It's great to know we have their support while we get up to speed with HubSpot and we look forward to working with them more in the future.

Lynne Campbell

Workpro

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We Love Working With Tech Businesses, And They Love Working With Us

When looking for a digital marketing partner, you've got a choice. You can work with a fantastic agency with a lot of experience working with tech businesses, or you can work with a fantastic agency that hasn't.

Both agencies will be fantastic, but clearly, the one with tech experience will probably understand your business quicker and get results faster.

Here's why a specialist tech marketing agency will be the smarter choice:

Deep Industry Expertise: Tech agencies live and breathe the tech world. They understand how to get you in front of the your target audience.

Cutting-Edge Skills & Tools: Tech marketing requires a unique skillset. Specialist agencies have teams well-versed in SEO best practices for the tech sector, content creation tailored to tech audiences and the latest marketing automation tools to optimise campaigns.

Faster Results & Increased Efficiency: Building an in-house marketing team with the necessary expertise takes time and resources. An agency hits the ground running, applying their knowledge and experience to get your campaigns up and running quickly.

Cost-Effectiveness: Hiring a full-time marketing team can be expensive. Agencies offer a flexible solution, allowing you to scale your marketing efforts up or down as needed without incurring significant fixed costs. You only pay for the expertise you need, when you need it.

Fresh Perspective: An in-house team can get bogged down in the day-to-day work of running a business. A specialist tech marketing agency brings an outsider's perspective, challenging assumptions and proposing innovative ideas to keep your marketing strategy fresh and effective.

Overall, a specialist tech marketing agency offers a powerful combination of industry knowledge, cutting-edge skills, a results-oriented approach, and cost-effectiveness. They can be a valuable partner in propelling your tech company's growth and brand awareness.

Some Of Our Tech Marketing Clients

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Workpro

Workpro needed a reliable tech marketing partner to help with a specific challenge following a WordPress to HubSpot CMS migration.

Having fixed the problem, we're now working with the internal marketing team to improve Workpro's digital footprint and drive the high-value enquiries needed to fuel growth.

View the site here.

Strategic lead gen for a Scottish SaaS brand.

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Avon Tuning

Avon Tuning are an ambitious tech brand – looking to establish themselves as market-leaders in the automotive tuning and remapping market. 

We've acted as their digital marketing department for several years now: helping them generate leads, refreshing their B2C website and launching a brand-new B2B offering.

Visit the Avon Tuning site here.

Integrated marketing that generates results

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Pisys

Pisys needed a partner to help them raise the profile of three health, safety, environment and quality (HSEQ) software solutions.

Working collaboratively, we've helped the team improve storytelling and reach the right audiences with a series of carefully-targeted SEO and PPC campaigns.

We continue to work with Pisys on web-based lead gen, and our work drives a steady stream of new leads. View one of the landing pages here. 

A joined up marketing strategy that helped them expand into new markets

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Vortexa

A global brand who build data modelling and analytics software for the energy industry, Vortexa needed a reliable tech marketing partner to help them grow and improve their website.

We've worked hand-in-hand with their in-house team to expand the site, improve the UX and ensure that it continues to perform well in search. 

It’s still early days, but we’re excited to be working with Vortexa and look forward to helping them grow their digital footprint. You can see the site here.

Ongoing support for a global tech brand.

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Alertise

Alertise developed a unique software solution for not-for-profit organisations that are struggling to execute on their strategy. 

We helped them take the product to market, refined the messaging and core value proposition, built them a persuasive lead-gen website and now work with them on an ongoing basis to drive enquiries via Google search.  

We're their marketing partner, and look forward to supporting them for years to come. View the Alertise website here.

A website with solid search presence that generates leads every day.

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Kooth

Kooth needed an agency with HubSpot CMS expertise to design and build a HubSpot website to support the launch of a mental well-being app for the Californian Government.

On a tight deadline, we created the site they needed, delivering the design, build and site launch.

We're continuing to work with the team at Kooth as their offering evolves.

View the site here.

A tight deadline met and positive feedback from stakeholders.

A Process Driven Approach

Your business and situation are unique, as will be the right strategy for growth. But this is all underpinned by a proven methodology that delivers results in a timely manner.

If you're a new player in a competitive market you're going to have to buy attention using PPC and paid social. Over time, as your online authority grows this might be replaced by earned attention using great story telling and educational and entertaining content.

There's now set way forward but the methodology we use removes most of the guesswork.

 

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Are We The Right Tech Marketing Agency For You?

We might be the right agency to help you grow your tech company. To find out more, we run a free, no-obligation workshop with new prospects so we can learn about your business and business challenges.

We think this is the best way to determine whether we're a good match for your needs and whether it gives you a chance to work with us unencumbered. Even if we're not your guys, the workshop will help move things forward and clarify what it will take to grow your business using digital marketing.

 

Ready To Discuss Your Marketing Requirements?

Please use this form to tell us about your requirements. If you don't like filling in forms and you'd prefer to simply book a Zoom chat, please use our online booking service or call us.

What Happens Next?

Once you've made contact and we've arranged a time for a chat, we'll discuss your requirements or the problem you need to solve and establish if we're the right team to help you.