Website Not Generating Leads? Concerned SEO Is The Problem?

Your organisation's website exists to generate business. It does that by telling your story and providing details about your products and services to people you meet and people who find you on Google. If it's not doing that, let's talk.

We've been helping Scottish businesses secure more search traffic and website-based enquiries since 2003. If your website isn't getting found and it doesn't generate leads, we can help.

With a focus on tech and engineering companies, we help organisations all over the world, generate more leads online.

Talk to us about SEO and web-based lead generation.

Blurry laptop

Absolutely outstanding service. Nothing is too much bother for this team and I would highly recommend!

John O'Malley

O'Malley Property

Aerial view of Stirling, UK

Buying SEO Services Is Soul Destroying

That's quite a statement for an SEO company to make, but it's true. Most business owners and marketing managers have experienced the often awful service that so many SEO agencies offer. It's a minefield.

You often have no idea what they are doing, they talk in riddles, and you have sleepless nights when explaining ROI to the management team or board. So yes, buying SEO services is soul-destroying.

We do things differently, starting with a refreshingly honest and transparent approach. Oh, and we're not cheap. In fact, if you've been working with an SEO "supplier" who charges a few hundred quid a month, you're going to hate our pricing.

However, if you'd appreciate a grown-up conversation about SEO and web-based lead generation, and you know your website could play a much bigger role in your business growth plans, we might be the partner you've been looking for.

SEO Agency

As a growing global company with innovative technology, we wanted a website to generate high quality leads. Red Evolution created a digital strategy to identify areas for improvement, creating engaging landing pages and optimising the website for search. The team are extremely knowledgeable, proactive, and great to work with.

Darran Pledger

Stats Group

STATS worker
Website Data
Meeting in office

SEO Done Properly

In its simplest form, a good strategy is about learning where to play and how to win. An SEO strategy is no different.

Yes there are some technical aspects, such as how quickly your site appears on a screen and how the page is structured, but the essence of SEO is actually quite simple.

It's all about understanding your ideal customers and their business challenges. Once you know that, you can figure out where they look for solutions and start to understand their search habits.

We follow a simple process of ensuring we understand your business, customers, markets, and competition to create a strategy for SEO success. We even do the initial work free of charge to ensure we're the right team for your needs.

 

Delivering SEO, Generating Enquiries

You're here because you searched for a Scottish SEO company or SEO agency. But the underlying reason you're here is because your website doesn't generate enough, or any,  enquiries or leads.

SEO is one of the important aspects of web-based lead generation, but it's not the only one. SEO success requires a strategy that understands how to make sure your website gets found and then converts website visitors into opportunities.

There's no point ranking well if people land on your site, stay for 10 seconds, then go back to Google or wherever they came from.

For us, SEO success is measured by enquiries and business generated, not by rankings and high website health scores. Although it's important to get all the geeky stuff right, and we do, we also know what's important to a business, and it's not your core web vitals!

Hubspot user journey
Content meeting in the office
marketing-13-img__1800x1800
seo-9-img__680x460

How We Deliver SEO

As mentioned above, we start with a no-obligation free-of-charge discovery session to develop an understanding of your business and markets. We'll take the time to create and discuss the scope of work that's required to have the required impact.

We'll then agree on a monthly budget to deliver the program of work we've all discussed and agreed is needed. The budget is usually a function of the required work and the timescales.

If your business is in a good place, a slower pace of work may be all that's needed. If your website is a visitor-free zone, we may suggest a more expansive scope of work for the first few months.

For your peace of mind, we don't tie you in with a contract like some SEO consultants or agencies; we prefer to keep you as a customer because we're delivering results.

If this all sounds like it might be for you, use the form below to drop us a line, or simply give us a call.

Would You Like To Discuss Your Requirements?

You'll find our plain English approach refreshing, so please use this form to tell us about your project, and we'll contact you to arrange a convenient time to discuss it.

If you'd prefer to book a meeting right now, at a time that suits you, you can do that here.

We won't share your information or use it for any purpose other than to contact you to discuss your requirements.

SEO FAQ

Q. What is SEO and how it works?
A. SEO or search engine optimisation is the name given to activity designed to increase a web page's exposure on Google search engine results pages. It works by understanding what both people and search engines are looking for and providing it.
Q. What is SEO in marketing?
A.

SEO marketing is the name given to activity, often content creation, designed to increase visitors to a website from Google searches.

Q. What is SEO in simple words?
A. Work that increases the amount and quality of enquiries a business receives through its website from Google searches.
Q. How much does SEO cost?
A. Hiring a full-time SEO specialist will cost about £30k per annum. A good freelancer will charge around £250 per day and a good agency about £700 per day.
Q. Why SEO is required?
A. Search engines rely on your content getting formatted a certain way so they can index it correctly. They also rely on automatically measuring the popularity of your content by looking at the number and quality of inbound links. Inbound links are links from other websites to your pages.
Q. How fast does SEO work?
A. Sites with authority that Google trusts can see quick results from SEO unless they are trying to penetrate new competitive markets. New websites trying to get high search engine rankings in competitive niches will take much longer, perhaps months or even years.
Q. How much should SEO cost per month?
A. There is no fixed amount that you should pay for SEO each month. The actual figure will depend on the scope of work and the person or team executing it. Some small businesses with low competition pay only a few hundred pounds per month, others pay tens of thousands.
Q. Is it worth paying for SEO?
A. It's worth paying for SEO if you can establish that better search engine rankings are likely to generate enquiries that will grow your business.
Q. How much do freelancers charge for SEO?
A. Good SEO freelancers charge around £250/day. Agency rates are around £700/day.
Q. What are SEO tools?
A. SEO tools include software systems that help analyses your website data, tools that help you identify and fix technical problems and tools that help you find good keywords to rank for.
Q. Is SEO necessary?
A. SEO is necessary if you want your website to create opportunities to do business with people searching in Google and the other major search engines.