B2B Video Marketing Services That Tell Your Story

The videos we create tell your story and persuade your ideal customers that you're an organisation they want to do business with. Entertaining and educational video content helps businesses grow.

The aim of every good marketing campaign is to get you noticed and generate leads. We use cutting-edge technology to make video content that’ll bring viewers to your website and generate the enquiries you need to thrive.

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Content Is Still King

But the way people consume content is changing fast. Just as podcasts have increased in popularity, the average person now watches approximately 16 hours of video every week, and 59% of executives say they’d rather watch a video than read a blog post or article.

More importantly, videos are shared 1200% more than text-based content, and a staggering 87% of marketers say that video content has helped them generate more leads for their business.

Want to tell a compelling story about your brand? There’s a good chance you’ll need to start experimenting with video content.

At Red Evolution, we take care of the technical side of things so you can focus on communicating about your business.

Videos That Align With Your Strategy

We are a digital marketing agency fueled by results. Any video we create for you will integrate seamlessly with your wider digital strategy, enhancing your content to make a greater impact.

Our team of marketing experts works hand in hand with your team to to tailor video content that perfectly fits your project's scope. We don't believe in one-size-fits-all.

We identify and address key factors influencing your content production. Struggling with website traffic? Converting leads on a landing page? Video marketing can be your secret weapon.

Think bite-sized social media content like interviews and behind-the-scenes glimpses to drive traffic. Or consider captivating talking head videos that convert hesitant prospects into loyal customers through your landing pages.

These are just a few examples of how video marketing can enhance your marketing. Scroll down to see some of our successful video projects in action!

WorkPro Casework

Supporting sales teams workload with demo videos

WorkPro came to Red Evolution with a specific project in mind: to ease the workload of their sales team buy making better use of video. We produced four demo videos which were all filmed on the same day in WorkPro's Edinburgh office. Each 10-minute video introduces one of their case management software products and aims to support their sales team with top of the funnel conversions by providing prospective customers with a good understanding of how WorkPro Casework products can help them.

BME Nitech

Staging the use of a product in a video web banner

BME Nitech commissioned a new website to relaunch their innovative industrial lighting after a rebranding process. Alongside web development and design work, they commissioned a web banner showing the different possible uses of their Nitech technology. The video demonstrates the versatility of their products, including their application in the oil and gas industry sector.

Nautilus Hooks

Creating expectations with 3D rendering

This project was commissioned as part of a wider strategy aiming to highlight the serious advantages Nautilus Hooks offers over competitors’ products. The use of patented and at-scale 3D models allowed Nautilus Rigging to communicate the features and benefits of their new products before the actual production launch of the Nautilus Hooks series.

Alto

Sharing professional expertise on YouTube

The Alto team was keen to use video in an educational way to reach out to their potential audience. We were keen to help them add a personal touch to a typically dry subject. Our video and editing expertise was the perfect way to streamline their video publishing process. Alto's wider strategy was to assert its authority as a managed services provider by sharing IT expertise and insights on YouTube and social media.

Freshly Centered

Increasing brand awareness on social media

Freshly Centered is an online Pilates studio offering a library of online content for an audience looking to follow virtual classes and training. Red Evolution produced a 40-second-long advertisement to introduce the studio to a wider audience on various social platforms.

Pisys

Generating online leads

As part of a lead generation campaign, Pisys commissioned video ads edited from already available materials to advertise two of their products on social media. To maximise the impact, we delivered two slightly different clips to be used in A/B tests by our marketing team.

It's All About Direction

Every business is different. The video content that works for a brand like Aston Martin won’t work for the guys who make pressure vessels for off-shore oil rigs, which is why it’s very important to engage with video marketing specialists who know how to pick the right route.

We start every engagement by sitting down with your marketing team and getting to know your business. We’ll help you define your target audience, work out where you’ll want to post your videos and start drawing up a content calendar that makes sense for your brand.

With our broad marketing experience, we’re well placed to drill down and work out what sort of video content will resonate with your target audience. From simple explainer videos to episodic content, detailed how-tos or customer testimonials.

We’ll never shy away from challenging projects and we’ll always be the first people to suggest bold new ideas to make you think.

We're Not Like The Other Guys

Come to think of it, we’re not even a video agency. We specialise in inbound marketing and we spend most of our time drawing up multi-channel marketing strategies for B2B clients that are looking to thrive online.

But we see this as a strength, not a weakness. We‘re strategy first, we see the big picture, and we know that video needs to be produced alongside traditional text- and image-based content if it’s going to tell a convincing story and generate quality leads.

9 times out of 10, we take on video work as part of a wider content marketing engagement, which means that we’ll be suggesting (and filming) ideas that are tailor-made to fit with your blog posts, landing pages and eBooks.

We’re also here for the long-haul, which means that we’ll be more than happy to measure the impact of your marketing videos and adjust our formula as we go. If our first round of how-to videos don’t resonate with your audience we’ll take stock, readjust and go again – instead of just moving on to the next client.

We Come With An Open Mind

and a Boatload of fresh ideas.

We’ve filmed everything from customer testimonials to social media ads, and we’re always looking to break the mould and find new ways to tell your story. We come to every engagement with an open mind; allowing our discovery and strategy work to inform the direction instead of imposing tired ideas on vibrant brands.

We’re also adept at extracting the information we need to tell a compelling story – irrespective of your vertical. You might think that it’s all-but impossible to produce captivating video content for IT service providers, business consultants or seating manufacturers but we promise that it can be done.

Video Marketing FAQ

Q. What equipment do you work with?

When filming your project, we provide equipment for our team to work with. This includes DSLR cameras, camera-mounted microphones and lapel microphones, mobile lighting, tripods and a gimbal.

In addition to the above, we can also provide a green screen and a telepromptor to facilitate your speech-to-camera videos.

Q. How much do you charge per project?

Each video project is unique and that is why we do not offer a price grid on our website. We will define and discuss a budget depending on the specifics of your project.

Q. Do you charge per hour fees?

A. We usually do not charge per hour fees. However, we also understand that there are pieces of work that cannot be quoted without looking at time involved, like filming. It will be taken into account when devising a budget for your video project.

Q. How does a project unfold?

There are three stages to a video project delivery. Pre-production where we discuss what your project entails, what we want to film, how we want to film it. It's the planning and logistics phase. Then comes production/filming, and finally post-production - the editing and fine tuning part.

Q. Can I come to you with an existing project?

A. Absolutely, we can pick up a project where it was left by either your team or a former collaborator.

Q. Do you offer caption services?

A. We do offer caption services. We can provide burnt-in subtitles and/or closed-captions to upload with your videos on the platforms of your choice.

Q. Do you provide video training?

A. If your team wants to get more familiar with the basics of video creation, we can provide tailor-made training to cover the topics you are interested in.

Q. How mobile are you for filming?

A. We are based in Aberdeenshire, North-East Scotland. However, we are used to travelling for filming purposes. If, for any reason, we cannot cover the filming part of your project, we can get in touch with a local videographer to film the raw footage we need before moving to the post-production stage of your project.