Getting To Grips With HubSpot
HubSpot might be popular and powerful, but it’s not the easiest platform to use – especially if you’re new to the ecosystem.
Rather than floundering through the setup process and missing important features, HubSpot recommends that anyone new to the platform go through a tailored onboarding process that’s designed to help you access and leverage the tools that make HubSpot such a powerful bit of kit.
We offer onboarding for:
HubSpot Marketing Hub
We’re big fans of HubSpot’s Marketing Hub. We use it to power our own blog and landing pages, CTAs, enquiry forms and live chat functionality. We’ve also used it to build out content hubs on a number of our client’s sites and its ability to accurately track every page click, download and form fill is invaluable when it comes to reporting on the ROI of our marketing campaigns.
But Marketing Hub has near-limitless applications. It can be used to track and monitor your paid search campaigns, build nurture and retention email sequences or build content calendars that make it that little bit easier for your marketing team to plan ahead.
Best of all, it combines all of this functionality in one centralised hub which means that you can stop chasing your tail trying to track results across various spreadsheets and dashboards, manually move data between your web site to your email marketing software, or cobble together your own content calendar with free tools that don’t integrate with your blog.
If you’re keen to start leveraging HubSpot’s powerful inbound marketing software, make sure you give us a shout.
We’re always dead keen to help businesses grapple with the intricacies of Marketing Hub and our longstanding experience with the platform means that we can show you how to make the most of its outstandingly well-developed feature set.
HubSpot Sales Hub
We also train a lot of our clients to use HubSpot’s free and paid CRM software. And yes, we’ll be the first to admit that we get a kickback for doing this, but we don’t recommend HubSpot’s Sales Hub because it makes us a few quid.
We recommend it because it’s an incredibly powerful tool -- capable of taking a web enquiry, automatically logging it in a database, looking up valuable information about the lead and storing a record of every call, email or meeting in a tidy timeline so that you can quickly see how many contacts you’ve had with each prospect.
Sales Hub also provides you with end-to-end visibility over your entire sales funnel and lets you see what your prospective customers have been doing on your site -- from form fills to page views and everything in between.
Not to mention allowing you to set up task lists, automatically lookup prospects based on predefined criteria like time spent on site, or assign your team to-do lists that’ll help them prioritise their outreach.
In short, it’s a powerful piece of kit that’ll revolutionise your sales process, which is why we’re always keen to help businesses leverage its feature-rich toolkit.
How do we know? We use HubSpot CRM every day, and we think it’s been absolutely critical to our growth. If you’re thinking of trying it yourself, give us a shout and we’ll help you get it set up properly.
HubSpot CMS
You don't have to use HubSpot's CMS in order to get fantastic value from the overall HubSpot™ platform. But if you decide to go all-in you'll need a partner who can help you create the HubSpot website your business needs. Using the latest industry-standard tools such as Bootstrap we'll create a website with the right look and feel and user experience required to make sure it brings in valuable enquiries.
No off the shelf templates bent out of shape to make them, almost, fit your needs. We'll create your site from the ground up, just for you.
HubSpot Service Hub
If you're struggling with providing a joined-up customer support service including live chat, support ticketing and an easy to use knowledgebase, HubSpot's customer service portal could be the perfect solution. Speak to us if you'd like to discuss it or see a demo!
