By Alex Bussey
There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.
But getting started can be incredibly tough. Our field’s jam-packed with confusing acronyms, buzzwords and jargon like “inbound marketing”, “top of funnel”, “SEM” or “conversion rate optimisation”.
That’s why we’re pulling back the curtain, and launching a podcast that focuses on demystifying the murkier aspects of digital marketing.
Digital Marketing From The Coalface will shine a light on topics like lead generation, content strategy and SEO – as well as looking at some fundamental concepts like audiance profiling and keyword research.
Each episode, we'll pick a different buzzword or and explain it in plain English. We’ll also be inviting guest experts like Alto’s Bruce Skinner, who can talk at length about subjects we are less qualified to talk about.
You can expect friendly banter, expert insights and actionable advice that’ll help you get to grips with the fundamentals of digital marketing – and start growing your own website.
Without giving too much away, our first episode covers search marketing, google and how it all works. It’s available on Apple Podcasts, Spotify, Deezer and all other major platforms but you can also listen to it here using the Libsyn player:
Or stream it on Youtube if you'd prefer:
We’ll be posting more episodes over the coming weeks, so keep your ears peeled for more questionable banter and stunning insights!
