The Red Evolution Blog

We’ve written about the inaccuracy of paid SEO tools before – profiling the shortcomings of...

Realising that your business needs a new website is the first step on the long-but-rewarding...

You’re probably seeing a lot of hype around HubSpot’s brand new (and very shiny) Content Hub. 

Google Search is a black box, and the inner workings of its algorithmic crawl bot are a closely...

It might seem like an odd question, but go with it – we’ve got an important point to make. 

When...

Several major publications have already called time on Meta’s attempt to dethrone X. 

We’ve always used our blog to grapple with the questions that challenge B2B marketers, but we’re...

It might sound decidedly unpleasant, but keyword cannibalisation is actually a relatively mundane...

Talk about a vexed question! If you’re in the process of commissioning a brand-new website, you’ll...

Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good...

We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating...

There’s no shortage of articles explaining the basics of keyword research. In our view, it’s a...